Marketing Workshop for Purpose-Driven Enterprises – Wellington

The Akina Foundation, in partnership with GoodSense and the Sustainable Business Network, is hosting this workshop on marketing for purpose-driven enterprises, on the 25th of October, at Sustainability Trust in Wellington. It will be followed by an opportunity to network and connect with fellow social enterprises.

The event is now live on Eventbrite and you can register here.

About the workshop:

Use this practical workshop to develop clarity around your key target audiences and develop compelling messaging to promote your project or brand. The right messages can accelerate understanding and engagement from investors, customers and potential staff.

Led by GoodSense marketing founder and MD Kath Dewar, you’ll learn a creative, practical and fun approach you can use again and again, whatever your communications objective. This fast, effective and proven approach can be applied to many situations giving you great value for your time.

The workshop will also include a social media strategy snapshot and marketing communications expert Q&A with Kath.

It will be followed by informal networking time so bring your marketing and messaging questions and challenges to share.


  • Planning your target audience
  • Identifying key content
  • Crafting compelling messages
  • Choosing power words
  • Social media strategy snapshot
  • Marcomms expert Q&A
  • Informal networking time

More information here.